From DEI to ROI:

Rebranding the endless benefits of universal design in an era of political pushback

1:45 pm CST

How should organizations and people market and promote DEI in 2026? The answer is rebranding. Sell Universal Design as the best Return on Investment (ROI) in the built environment universe.  Sidewalks, crosswalks and transit stops that are free of barriers and 100 percent inclusive of all people of all abilities are the best investment a city can make. Inclusion boosts access to jobs, housing, healthcare, education, recreation and daily needs.